BUSINESS SUMMERY PROFILE

 

A value driven and result-oriented senior professional of rich and insightful experience credited with expertise in planning and implementing sales, marketing and product development programs, both short and long range,

targeted toward existing and new markets within different sized multicultural and multinational organizations; armed with long exceptional proficient background in; Telecommunications, Broadcasting, Broadcasting Technical Solutions Development, Mobile Payment Service “PSP” and eWallet Organizations.

A resourceful specialist that leads an organization through the commercial landscape with a proven ability to develop and strengthen sales & marketing teams in order to maximize company profitability and efficiency.

Possessing excellent communication skills and able to establish sustainable and profitable relationships with customers, suppliers and stakeholders locally and abroad.

A strong negotiator and influencer with business acumen and excellent management and operation skills with an ability to identify new business as well as new markets opportunities and knows how to conduct scientific business analysis, with additional talent in drawing maps for the business development taking in to consideration all the aspects required for any business growth and continuity.

 

PROFESSIONAL EXPERTISE & STRENGTHS

 

  • Project Management & Implementation
  • Budgeting & Finance
  • Sales & Marketing Management
  • Entrepreneurial mindset and great leadership skills
  • Commercial awareness partnered with a strategic mindset
  • Public Relation & Communication
  • Brand Communication & Advertising
  • Identifying New Commercial Opportunities
  • Clients’ & Investors’ Relations
  • Digital Media Management & Solution
  • Multi Task & Multiple Business Engagements
  • Team Building & Management
  • Strong Local & Global Networking
  • Clients’ & Investors’ Relations

 

 

EDUCATION

 

2001 B.Sc. Health and Environmental

Al Fashir University

Al Fashir- Sudan

 

1996 Diploma in Public Health

Rofayda Nursery College

Languages Arabic: Native

English: Excellent in both writing and speaking

 

PROFESSIONAL EXPERIENCE

 

Wsael – Broadcasting Solutions Jun 2018- till date Commercial Manager, Amman- Jordan

  • Define and deliver the company’s sales and marketing strategy.
  • Build and maintain close collaborative working relationships with clients and perspective client in collaboration with the technical team respond.
  • Act as the commercial authority and ensure the pre-sales consultants, commercial team members and analysts are accurately capturing customer/ market requirements.
  • Provide information to wider sales teams and support broadcast sales activities across the business.
  • Support delivery of profitable contract retention, renewal and growth for the business in line with long term targets.
  • Work with a variety of customers from SMEs all way to large enterprise, across public and private sectors.
  • Collaborate with in house sales teams to identify market opportunity and product development.
  • Develop relationships with internal and external stakeholders to manage a broad range of briefs in line with commercial and communication objectives.
  • Support building of long-term relationships with the company broadcasting solutions and technical partners.
  • Monitor delivery of contracted facilities, liaising with internal and external vendors.
  • Collect client feedback on a regular basis.
  • Organize and manage marketing efforts to raise awareness of the company’s brand and broadcasting products.
  • Manage pre-sales and after-sales activities.
  • Collaborate with internal departments and provide day to day management of the company commercial pipelines.
  • Attendance at functions, conferences and events to support broadcast projects activities
  • Work closely with the upper management and provide regular feedback to the General Manager

 

Aya JO- Mobile Payment Service Provider Sep 2017- April 2018 Commercial Director, Amman- Jordan

  • Leading the contracts and commercial function for the organization that are in line with business unit strategic objectives and targets.
  • Identify payments related operational risks proactively, and work collaboratively to mitigate risks and drive results
  • Partner with internal and external stakeholders of the company and own the communication with different teams on training need and support the business.
  • Proactively construct workflows to allow for more efficient eWallets processing.
  • Promote and build support for the business vision, strategy, and pipeline from senior leadership
  • Optimize product and capability development by evaluating financial, budgeting, and operational performance.
  • Expand the company’s operation through building key partners and plan network of active agents to adopt the company vision as marketing arms, points of sales and business outreach tools for the company and its services.
  • Proven track record to take complex issues/problems and develop solutions for the company, clients and the external agents.
  • Act as the official representative of the company in front of any official & governmental entity as but not limited to; Central bank, governmental organizations.
  • Direct administration, negotiate and terminate standard and nonstandard contracts.
  • Examine estimates for proposals to ensure accuracy and completeness.
  • Direct bids preparation, processes specifications, progress, and other reports.
  • Identify, recommend and develop strategies for winning expanded revenues
  • Develop commercial/customer strategies for the company in collaboration with the General Manager considering different levels of risk in differing scenarios and determine the level of acceptable risk.
  • Participate in the development of the objectives and business plans of the company and share responsibility for the general management of the business to achieve the targets set by the company.
  • Manage the contracts/commercial organization’s budget in support of the company’s goals and objectives.
  • Cooperate in the establishment of organizational structure, human resource policies and people

development plans that create a high-performing contracts/commercial team and ensure

harmonious workplace relations.

  • Lead talent management within their functional area of responsibility and supports development of

staff.

  • Participate in the Organizational Planning Process (OPP) by identifying and developing future

leaders to address current and future resource and capability requirements.

  • Comply with government regulations and the company’s Equal Employment Opportunity and

Affirmative Action policies.

  • Support corporate social responsibility initiatives and promotes a positive corporate image is

maintained within the community.

  • Responsible for driving sales by creating, executing and communicating strategic business plans to

grow top line sales and bottom line margin.

  • Track performance of the in-house sales and marketing team as well as the company’s external

agents on a weekly/monthly basis through metrics and make adjustments when appropriate.

  • Act as the primary contact for all sales & marketing.
  • Develop sales forecasts and assist with department budget creation.
  • Manage budget to forecast and/or business conditions.

Wsael – Broadcasting Solutions Mar 2016- Sep 2017

Commercial Manager, Amman- Jordan

  • Define and deliver the company’s sales and marketing strategy.
  • Build and maintain close collaborative working relationships with clients and perspective client in

collaboration with the technical team respond.

  • Act as the commercial authority and ensure the pre-sales consultants, commercial team members

and analysts are accurately capturing customer/ market requirements.

  • Provide information to wider sales teams and support broadcast sales activities across the business.
  • Support delivery of profitable contract retention, renewal and growth for the business in line with

long term targets.

  • Work with a variety of customers from SMEs all way to large enterprise, across public and private

sectors.

  • Collaborate with in house sales teams to identify market opportunity and product development.
  • Develop relationships with internal and external stakeholders to manage a broad range of briefs in

line with commercial and communication objectives.

  • Support building of long-term relationships with the company broadcasting solutions and technical

partners.

  • Monitor delivery of contracted facilities, liaising with internal and external vendors.
  • Collect client feedback on a regular basis.
  • Organize and manage marketing efforts to raise awareness of the company’s brand and

broadcasting products.

  • Manage pre-sales and after-sales activities.
  • Collaborate with internal departments and provide day to day management of the company

commercial pipelines.

  • Attendance at functions, conferences and events to support broadcast projects activities
  • Work closely with the upper management and provide regular feedback to the General Manager

A1 Jordan TV Channel Aug 2015- Feb 2016

Commercial Manager, Amman- Jordan

  • Set the overall tone for the commercial department by providing exemplary leadership in

accordance with mutually agreed upon sales & marketing goals and priorities

  • Build TV sales and income streams plan with clear direction on expectations and strategies.
  • Develop and execute strategies to achieve sales goals across multiple media platforms.
  • Manage account lists to maximize sales resources against market potential.
  • Develop and implement sales and marketing communications processes to provide smooth and

timely workflow throughout the sales process including traffic, production, promotions, accounting

and programming.

  • Accurately forecast broadcast revenue.
  • Manage overall commercial performance of the department and work closely with the sales

manager in helping to grow the TV and Digital revenue share.

  • Achieve or exceed revenue budget.
  • Responsible for the development of cross-product sales strategies and ad products to reach

expected revenue levels while meeting market demands.

  • Work with the sales and marketing heads to develop motivational methods of achieving revenue

goals.

  • Review weekly, monthly, quarterly, and annual financial reports, including revenue projections, end

of month performance summary by category, sales and marketing executive and strategy.

  • Establishes the rate structure for the station to achieve the revenue goals as forecast.
  • Oversee sales manager optimization of inventory management for revenue maximization of spot

time sales and sets product and program rates/packaging accordingly.

 

MADA JORDAN 2010–Aug 2018

MDS Sales Supervisor , Amman- Jordan

  • Monitor Team performance and activity.
  • Assist in setting the SME’s & MDS sales strategies, objectives, plans, and targets.
  • Recruit, train, motivate, and maintain an effective sales force.
  • Have input to the promotions and its evaluation.
  • Serve clients, identify their needs and provide feedback on the success of filling jobs.
  • Client Visits – build relationships and review team performance.
  • Canvass calls – to seek new business opportunities.
  • Negotiate rates and fees, close deals.
  • Write weekly figures and reports.
  • Monitor and control advertising content.
  • Collate focus lists.
  • Analyze customer’s business opportunities and threats.
  • Identify opportunities for business development.
  • Conduct market analysis to generate leads and maintain competitive awareness.
  • Fill bookings/permanent jobs and conduct interviews for candidates.
  • Networking with clients, team and group networked branches.
  • Monitor changes in the market related to similar products and report market feedback.
  • Assist the Sales Manager with collating information relating to Tender applications.
  • Communicate all employee relations issues, concerns, and incidents to Sales Manager
  • Evaluate the sales and KPI performance of designated segment

Senior Sales Account Manager Wholesale & Corporate Mobile Data Service

  • Account Managing Mada’s Wholesale Clients (Vtel, DamMax, TEData, Blink, Tarasol, CYBERIA,

Umniah )..

  • Account Managing Mada’s key account (NITC, Royal Jordanian Airlines). Keeping close

relationship with the Licensees in Jordan.

  • Keeping close relationship with the Licensees in Jordan.
  • Developing new accounts and sales opportunities for the licenses.
  • Documentation of customer information.(CRM Excel, Reports).
  • Follow-up prices given by us to customers compared to the price of Competitors.
  • Lease Line Acquisition.
  • Lease Line Retention.
  • Postpaid WiMax.
  • Cross Selling and up-selling Enterprise Accounts (WiMAX, VoIP)
  • Acquisition of new Postpaid WiMAX accounts.

*******************************************************************

Zain Jordan 2007-2010

Senior Sales Account Manager Corporate Mobile Data Service, Amman- Jordan

– Handling two major layers: Black Berry/SMS

  1. Black Berry
  • Support Blackberry Software/Hardware.
  • Blackberry service activation. BlackBerry users training.
  • Blackberry marketing campaign management.
  • Blackberry market survey and data usage feedback
  1. SMS
  • Selling VAS & Data solutions (Corp SMS, bulk SMS, GPS…) to corporate accounts and potential

customers.

  • Cooperating closely with all sales channels on selling Data solutions to potential customers and

conduct sales presentations to identified corporate prospects.

  • Cooperating closely with all sales channels on selling Data solutions to potential customers and

conduct sales presentations to identified corporate prospects.

  • Working closely with Data marketing and continuously update data potentials and introduce new

needs (feedback).

  • Responsible for reporting needs and status assigned reports and prepare visits reports.
  • Disseminate sales related information to other departments as appropriate through manager.
  • Contributing to the improvements of sales processes and workflow.
  • Following all preset internal procedures and guidelines specified by the Sales Department.
  • Assisting management in determining effective sales techniques
  • Assisting the marketing with design and promotional strategies.
  • Solving the technical corporate accounts problems. In addition, working as second level for the

call center issues.

**********************************

ZAIN JORDAN

Senior Sales Account Manager (Retention Dept.)

  • Broad Band/Data Comm. Revenue Extraction.

Decrease churns.

  • Broad Band/Data Comm. VIP’s relationship management.
  • Follow up with credit and collection team.
  • Follow up with technical team.
  • Weekly Reports and presentations

**********************************

ZAIN JORDAN

Senior Sales Account Manager (Broad Band Sales)

  • Selling Enterprise solutions such as Internet Connections (ADSL, Wimax, Leased Line, Data

Lines…etc), Web hosting, Co Location, to corporate accounts and potential customers.

  • Contacting and visiting prospective customers to determine needs.
  • Qualifying prospective customer opportunities against key variables such as budget, timing,

decision-making process, competitors.

  • Creating and performing sales presentations to match company’s products/services with identified

needs.

  • Maintaining sales records and prepares sales reports as required.
  • Maintaining a regular schedule of contact via phone/on-site visits.
  • Alerting client to new or improved products/services.
  • Relaying client feedback to product development staff.
  • Reducing the churn and termination rate by renewing the customer subscription.
  • Providing guidance to less experienced sales representatives.

*******************************************************************

Batelco Jordan 2005-2007

Sales Executive, Amman-Jordan

  • Looking for new corporate customers as part of lead generation program.
  • Provide customers with internet access solutions.
  • Provide customers with internet access configuration.
  • Provide Report Performance to the Direct Manager.

*******************************************************************

Al-Maraai Est. For Food Industries 1996-2004

Quality Control Manager, Amman-Jordan

  • Working in receiving raw materials and stores quality.
  • Application of ISO and HACCP systems.
  • Controlling the CCP during production.
  • Working in the barcode system.
  • Working as quality control supervision in the market.

*******************************************************************

COURSES AND TRAINING

How to Sell Training

  • Customer Service Training
  • CSM/Certified Sales Manager.

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